Websites · Ads · Video · AI automation

Simona · now

hello.txt

Hi, I’m Simona.

This is where I keep my work - websites, ads and what I’m making right now. Each one comes with the brief, what I did and why I went that way.

02 websites · 04 ads

All
work

All my projects in one place. A few lines on each: the brief, what I did and the reasons behind my choices.

01 Websites 02

Tempo Werk home page, in Lithuanian: “Electronic music x active lifestyle”, “Catch your rhythm”, black with citrus yellow-green, and below - sale items in a white-tiled room
The same home page on a phone

Course project · Online shop · WordPress and WooCommerce · 2026 My first website: concept, design, product images and the shop · images with Gemini (Nano Banana)

Tempo Werk

Brief
A course assignment - build a working online shop, with products, categories, a cart and a blog.
Solution
I invented a sports shop and every product in it - where electronic music meets an active lifestyle. I created all the product images with AI in one space - a white-tiled room with neon lights and a TEMPO_WERK sign.
Rationale
One space for 31 different products - from glasses to a power rack - turns them into one collection. Black and citrus - like a techno night poster, not a sports equipment warehouse.
Higienospazyma.lt home page on a desktop, in Lithuanian: “Mandatory hygiene skills training online” and a “Choose a course” button
The same home page on a phone

Training platform · WordPress and WooCommerce · 2026 I did it all myself: structure, design, build and launch · with Claude Code and Codex

Higienospazyma.lt

Brief
An accredited training provider wanted people to be able to buy the mandatory hygiene skills course, complete it and get their certificate, all online.
Solution
The whole customer flow in one place: an account, buying the course, a learning area with the materials, a test and a certificate with a QR check. I built a custom plugin and theme on WordPress, and before launch I ran the site through 300 automated checks.
Rationale
Older people buy this course too, so the text is large and high-contrast. The test only unlocks once all the material has been viewed - that way the certificate stays trustworthy.
Visit the site
Home page of the new DayNest website, in Lithuanian: “A simpler everyday for kindergartens”, a teacher with two children against colourful triangles
The same home page on a phone

In progress Startup website · Characters · 2026 I made the structure, design, characters and copy myself · characters with Higgsfield

DayNest

Brief
DayNest is a startup - a brand-new app for running kindergartens. Its founders are parents themselves and know how hard it is to keep track of everything about a child’s day. They also wanted to make work easier for kindergartens and their staff. The first website had to show this and help the app reach as many kindergartens as possible.
Solution
I created eight characters - the “DayNest residents”: a kindergarten head, teachers, parents, a grandmother and children. Each one has their own story, so visitors can recognise themselves in one of them. I built the website around them: modules grouped by who they’re for, pricing, FAQ and a calendar to book a call. I proposed six design directions - the client chose this one.
Rationale
It’s the whole kindergarten that chooses the app, not one person, so everyone - a teacher, a dad or the head - has to find themselves in it. I kept the technical side simple: “Book a call” opens a calendar with free slots from anywhere on the site.

02 Ads 04

Video ad · 9:16, 4:5, 1:1, 16:9 · 31 s · 2-3 weeks of work · 2026 I did it all myself: script, characters and scene, editing, subtitles, formats · with Higgsfield

WiseTeam - the “Paper avalanche” hook

One video, three different openings. In this one, a mountain of paper collapses onto a manager’s desk.

Brief
WiseTeam is a system companies use to manage projects, time and sales. They needed a video that shows in half a minute what kind of chaos it sorts out, and that could be tested in ads.
Solution
One video with three different openings: a paper avalanche, a manager covered in sticky notes, and a fortune teller. After that, all three share the same part - real WiseTeam screens, client logos and an invitation to try the demo. I edited it all in four formats.
Rationale
Only the opening changes, so the test clearly shows which one stops the scroll best. The paper avalanche works without sound too - you see the chaos in a second.

Made while working at Greenhill Studio

Video ad · 9:16, 4:5, 1:1, 16:9 · 34 s · 2026 Script, characters and editing - mine · with Higgsfield

WiseTeam - the “Sticky notes” hook

Same ad, different opening: a manager covered in sticky notes, and the question “How do you keep an eye on everything when it’s all in different places?”

Brief
Same brief - a second opening to test.
Solution
An opening with a question managers ask themselves, and a character whose colleagues keep sticking new notes on her. Then the shared part with the system screens and the invitation.
Rationale
The question in the first frame lets viewers recognise themselves, and the sticky notes say the same thing visually for anyone watching with the sound off.

Made while working at Greenhill Studio

Video ad · 9:16, 4:5, 1:1, 16:9 · 31 s · 2026 Script, characters and editing - mine · with Higgsfield

WiseTeam - the “Fortune teller” hook

The third opening goes for humour: the team plans its deadlines with a fortune teller. “So, will we make it by Friday?”

Brief
Same brief - a third opening to test.
Solution
A scene with a fortune teller’s crystal ball and two doubtful colleagues, followed by the same part with the WiseTeam screens.
Rationale
Humour stops people in a different way than a problem does: planning “by crystal ball” is funny because everyone recognises it. It’s the third option to test, next to two more serious ones.

Made while working at Greenhill Studio

WiseTeam Performance Max image: the lead character presents a WiseTeam screen to her team in an office with green walls

Google · Performance Max · 1200 × 628, 1200 × 1200, 960 × 1200 · 2026 I did the scenes, product screens and sizes myself · with Higgsfield (Nano Banana Pro)

WiseTeam - Performance Max images

20 images in three sizes with the same manager as in the video: the same office, eight situations.

Brief
A Performance Max campaign needs lots of images in different sizes, but they have to look like one campaign.
Solution
Eight scenes with the same character - from the paper avalanche to a calm office. I put the real WiseTeam system and logo on the screens and cropped every image to three sizes.
Rationale
I generated the screens blank and filled them with the real product: AI can’t generate an accurate interface, and the client has to see their own system, not a made-up one.

Made while working at Greenhill Studio

03 Meta ads and brand

First screen of the Panda presentation on a desktop: a heading in Lithuanian, “Meet Panda!”, and Panda in a green scarf on a light green background
The same presentation on a phone

In progress Visual identity · Character · Meta ads · Facebook and Instagram My part: colours, character, animations, ads, social media

Panda English Lab

A small English language school. I’m building its visual identity, I redesigned its Panda with AI tools, and I run its Meta ads and look after its Facebook and Instagram.

Brief
An English school for children needed one face everywhere - in ads, in posts and at the school itself. A panda already lived in the logo.
Solution
With AI tools I turned the logo panda into a character: four personality traits, expressions, poses, six short animations and a palette that works from an ad to a post.
How Panda was born
Panda was already there - I just tamed her. Now she’s the friend who gives you the courage to say your first word in English. And her promise is simple: whatever happens, I’ll be by your side.
Next
Panda in Meta ads and in Facebook and Instagram posts.

04 How I work

  • 01

    The ad and the page - one sentence.

    The line someone clicked in the ad is the line they find on the page. I make both, so they don’t argue.

  • 02

    AI agents - a working tool, not a shortcut.

    I work with AI agents: some write and check code, others create images and video. The brief, the decisions and the checking stay mine. When a task keeps coming back, I build a tool that does it for me.

  • 03

    Video - from script to edit.

    Reels with subtitles, product ads, whiteboard explainers, series with a swappable hook. I write the script, make the clips and the voice with AI models, and do the edit myself.

  • 04

    I check before launch.

    Lighthouse, accessibility, UTMs, ad policies. Boring, but cheaper than fixing it after launch.

  • 05

    I read the numbers.

    Meta Ads results, Google search terms, negative keywords. The next ad starts from what this one showed.

  • 06

    I write my own copy.

    Headlines, ad copy, website text - in Lithuanian, and in English with my AI agents. Short, and never “Welcome to our website”.

05 About me

Simona Rimkutė
Kaunas

My favourite part is the very beginning - when the brief is still taking shape and I have to figure out where to start. I work fast, but nothing goes live until I have checked it: copy has to meet Meta and Google policies, and websites have to pass a Lighthouse audit.

Ten years in the beauty industry shaped how I see beauty and how I think about the way people feel - for five of them I ran my own studio, “Berlin Monroe”. That is where I learned to notice details and look for unconventional solutions, and it is still my strength today. One day I realised I wanted more, and I dived into digital marketing.

After a digital marketing and AI course at CodeAcademy, Greenhill Studio invited me for an internship straight away. Now I work with my own clients and on projects the agency trusts me with. My clients trust me, and I love working with them - I have finally found my place, and I have never been this happy.

I work with AI every day, but it is far from pressing one button. It means following the news, testing models and having the patience to keep going until the result is exactly right - my first ad video took several weeks. AI agents help me work faster, but the strategy, the decisions and the final quality always stay in my hands. And the best part - I can do all of it from anywhere.

  • Visual identity
  • WordPress
  • Meta
  • Google Ads
  • Facebook and Instagram
  • Video
  • AI automation

06 Got a brief?

Send me a few lines about your idea or project - I’ll get back to you.

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